Dunkin’ Donuts Spraying Potential Customers in Seoul With ‘Flavor Radio’…

dunkin donuts flavor radio

 

Dunky is my favorite coffee, and I’m pretty sure it isn’t cause I was flavor doused on a bus.

 

(Ubergizmo) – In a move to increase sales in South Korea, donut and coffee retailer Dunkin’ Donuts is installing an ingenious technology into the buses in Seoul that will release coffee aroma into the air each time the Dunkin’ Donuts radio jingle is being played. The technology uses a spray that they call “Flavor Radio” and it looks similar to other conventional sprayers used in homes. And the strategy seemed to work. The company said that since the campaign launched several months ago, they saw a 16 percent increase in visitors at Dunkin’ Donuts shops near bus stops.“The campaign was designed to raise awareness of Dunkin’ Donuts coffee in a fun and engaging way. In Seoul and South Korea, there is a lot of passion for Dunkin’ Donuts, so this offered an opportunity to try something unique and different,” Public Relations Manager, Jessica Gioglio said.

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